Marketing Major

Degree Requirements

Requirements for a degree in the Sykes College of Business:

ACC 202	Financial Accounting Information	4
ACC 203	Managerial Accounting	4
BUS 101	Introduction to Global Business	4
BUS 221	Business Law and Social Responsibility	4
ECO 204	Principles of Microeconomics	4
ECO 205	Principles of Macroeconomics	4
FIN 310	Financial Management	4
ITM 220	Management Information Systems	4
MAT 225	Calculus for Business	4
MGT 330	Principles of Management	4
MGT 431	Practical Strategic Assessment	4
MKT 300	Principles of Marketing	4
QMB 210	Business Statistics and Analytics	4
SPE 208	Speech for Business and the Professions	4
Total Credit Hours:		56

Requirements for a major in marketing:

MKT 360	Marketing Research	4
MKT 450	Marketing Strategy	4
Total Credit Hours:		8

Any three of the following:

ENT 320	Introduction to Entrepreneurship/Feasibility	4
MKT 352	Services Marketing and Management	4
MKT 354	Buyer Behavior	4
MKT 362	Digital Marketing	4
MKT 371	Professional Selling and Sales Management	4
MKT 372	Retail and Distribution Management	4
MKT 402	Social Media Marketing	4
MKT 410	Global Marketing	4
MKT 411	Promotion and Branding Strategies	4
MKT 418	Advanced Professional Selling	4
MKT 495	Special Topics in Marketing	4
Total Credit Hours:		12

Total Credit Hours: 76