SPE 401 Persuasion

This course launches students into the powerful world of persuasion. Emphasis is on the interdisciplinary generation of persuasion theories from post World War II to the present that empower us to recognize, analyze and evaluate persuasive messages and social influence communication. Students will learn how to increase persuasive appeals through verbal strategies, nonverbal influence, and compliance-gaining that will culminate in a persuasive campaign.

Credits

Prerequisite

At least 8 credits of SPE AND either SPE 200 or SPE 208. OR CSS Director permission